Community Transformation

2021 Community Transformation Workshop

The Community Transformation Workshop, an essential component of the Main Street America Institute, is usually held annually in Main Street communities. Moving online for 2021, the intensive, interactive four session experience will be filled with educational sessions and exercises aimed to provide participants with advanced tools and strategies to address complex revitalization projects and initiatives through the lens of the refreshed Main Street Approach, with a strong emphasis on Economic Vitality and COVID-19-related recovery trends and applications.

The workshop will include instructional sessions led by an expert in the field and include hands-on projects and assignments filled with case studies of communities and commercial districts actively engaged in revitalization efforts. Emphasizing the importance of partnerships and collaboration, the online format will provide a learning environment that draws upon the experience and expertise of both the instructors and the participants. Participants should be prepared to engage and interact and complete assignments between sessions.

Format: This virtual workshop will consist of four sessions on February 18, 19, 25 and 26, 2021, 10:00 a.m. – 2:00 p.m. CT

Pricing: $800 Member | $1000 Non-Member
Please note: To receive member pricing, use code COMMUNITY at check-out.

Credit: This course counts towards the Community Transformation Certificate.

Cancellation Policy: If you need to cancel your registration, please email Cancellations communicated more than 14 days in advance of the first course date will be refunded in full. Cancellations occurring less than 14 days in advance of the first course date will be offered a 50% refund. Please note there is a $25.00 processing fee for any cancelled registration.
  • Start Here!
  • Pre-workshop Survey
  • Community Transformation Workshop - Live Sessions
  • CTW Agenda
  • Pre-Readings
  • Community Engagement Guide.pdf
  • Market Analysis Guide.pdf
  • Michigan Main Street - Our Process and Lessons Learned.pdf
  • Michigan Main Street - Through Our Communities' Perspective.pdf
  • "Jump off the Business Recruitment Train" - COVID-19 Response Article
  • Main Street Refresh: Lessons Learned
  • The Main Street Approach: A Comprehensive Guide
  • Measuring Impact for Main Street Transformation
  • Day 1 - Thursday, February 18
  • Asset Map Exercise and Directions
  • Catalyst Strategies Cheat Sheet
  • CTW Market Analysis (Matt Wagner Slides)
  • Day 1 Presentation - Transformation Strategy Development (Kathy LaPlante Slides)
  • USE THIS: Community Transformation Workshop Case Study - Madison, IN
  • Tapestry_Segmentation_Area_Profile_MadisonIN.PDF
  • Heartland Communities Tapestry
  • Discussion Questions
  • Recording of Day 1
  • Discussion Board - Day 1
  • Day 2 - Friday, February 19
  • Day 2 Presentation (use slides 5 - 11 for breakout groups)
  • Sample MSA Implementation Plan Overview
  • Sample Work Plan for Committee
  • Community Transformation Workshop Case Study - Bandon, OR
  • Community Transformation Workshop Case Study - Kendall Whitter in Tulsa, OK
  • Recording of Day 2
  • Discussion Board - Day 2
  • Day 3 - Thursday, February 25
  • Day 3 Presentation - COVID-Related Trends
  • Breakout Discussion Worksheet
  • Recording of Day 3
  • Discussion Board - Day 3
  • Day 4 - Friday, February 26
  • Breakout Discussion Worksheet
  • Day 4 Presentation
  • Recording of Day 4
  • Community Transformation Workshop Evaluation Survey
Completion rules
  • You must complete the units "Community Transformation Workshop - Live Sessions, Discussion Board - Day 1, Discussion Board - Day 2, Discussion Board - Day 3, Community Transformation Workshop Evaluation Survey"