Community Transformation

Advanced Principles of Economic Vitality (APEV22)

How can your organization best position your commercial district program to catalyze the local economy? Let us show you the way! Join Advanced Principles of Economic Vitality for the key tools to strengthen and diversify the local economic base. This three-week course will build your skills to:

1. Using data and strategic engagement to build a stronger foundation for economic vitality.
2. Develop business retention, expansion and succession initiatives throughout the district.
3. Identify opportunities for strategic use of space for business and real estate development.

Each week will feature 1.5-hour online course with pre-readings, assignments/quizzes, and interaction with your peers.
Dates: March 15, 22, and 29, 2022 | All live webinars at 1:00 – 2:30 p.m. CST
Can’t participate live? Recorded sessions are available until April 29, 2022.

Format: This online course will consist of three live online sessions – one per week for three weeks – at 1.5 hours each. For your convenience, each session will be recorded so that registrants who are unable to attend will be able to view it on-demand. Live participation is highly encouraged.

Pricing: $275 Member | $350 Non-Member  
Please note: To receive member pricing, use code MSAIONLINE at check-out.

Credit: This course counts towards the Community Transformation Certificate.

Cancellation Policy: If you need to cancel your registration, please email Cancellations communicated more than 14 days in advance of the first course date will be refunded in full. Cancellations occurring less than 14 days in advance of the first course date will be offered a 50% refund. Please note there is a $25.00 processing fee for any cancelled registration.

Course Counts Toward: Community Transformation Certificate

  • Welcome to the Course! (Start Here)
  • Live Sessions
  • Week 1 - March 15, 2022 Using Market Data to Build EV
  • Section 5 43d
  • MSAI Week 1. Using Data to Build EV presentation
  • MSAI Week 1. Presentation as a handout for notes
  • MSAI Week 1. Homework Background Info sheet
  • MSAI Week 1. homework assignment template to complete
  • MSAI Week 1. example of completed assignment
  • Week 2 - March 22, 2022 Building EV through Business Retention and Expansion
  • MSAI Week 2. Presentation
  • MSAI Week 2. Presentation as Handout for Notes
  • MSAI Week 2. Required Reading: Building a community entrepreneurial ecosytem
  • MSAI Week 2. Supplemental Reading: SBA funding
  • MSAI Week 2. Supplemental Reading Main Spotlight: 10 trends for 2022
  • MSAI Week 3. Building EV through Business Recruitment and Redevelopment
  • MSAI Week 3. Presentation as handout for notes
  • MSAI Week 3. homework assigment
  • MSAI Week 3. example of completed homework
  • MSAI Week 3. Downtown Fact Sheet for Homework Asignment
  • course evaluation
Completion rules
  • All units must be completed