Main Street Approach → Design

Advanced Principles of Quality Design (APQD23)

Engaging, effective design improves the district’s physical elements while preserving unique character and enhances a sense of place for all those who live, work, or visit. From the basics of downtown design to comprehensive planning, join Advanced Principles of Quality Design to learn:

1. The role and value of design and historic preservation in commercial district revitalization.
2. Best practices in planning and enhancing the look and feel of the district.
3. Assembling resources and innovative incentives to support your efforts.
Dates: February 7, 14, and 21, 2023 | All live webinars at 1:00 – 2:30 p.m. CST
Can’t participate live? Recorded sessions are available until March 24, 2023

Format: This online course will consist of three live online sessions – one per week for three weeks – at 1.5 hours each. For your convenience, each session will be recorded so that registrants who are unable to attend will be able to view it on-demand. Live participation is highly encouraged.

Pricing: $275 Member | $350 Non-Member
Please note: To receive member pricing, use code MSAIONLINE at check-out.

Cancellation Policy: If you need to cancel your registration, please email Cancellations communicated more than 14 days in advance of the first course date will be refunded in full. Cancellations occurring less than 14 days in advance of the first course date will be offered a 50% refund. Please note there is a $25.00 processing fee for any cancelled registration.

Course Counts Toward: Community Transformation Certificate

  • Welcome to the Course! (Start Here)
  • Live Sessions
  • Course Readings and Links
  • MSA Design Guide
  • Week 1 - February 7
  • Main Street Building Improvement File - 1995
  • Week 1 Presentation Handout
  • Week 2 - February 14
  • Week 3 - February 21
  • Course Evaluation
Completion rules
  • All units must be completed