Course
Advanced Principles of Effective Promotion (APEP22)
$350.00
Community Transformation
Advanced Principles of Effective Promotion (APEP22)
Effective downtown promotions are much more than memorable events. Commercial district revitalization professionals need an ever-growing toolbox of marketing solutions. In Advanced Principles of Effective Promotion, gain the strategic insights to...
Advanced Principles of Leadership Development (APLD22)
$350.00
Leadership Development
Advanced Principles of Leadership Development (APLD22)
Effective leaders demonstrate a great ability to influence people towards a common goal. For commercial district revitalization professionals, this means bringing diverse stakeholders together in the pursuit of community transformation. Elevate...
Advocacy in Focus
Leadership Development
Advocacy in Focus
Whether making a specific policy ask or maintaining sustained support, community revitalization professionals and historic preservationists need to develop and hone advocacy skills. Join this course through the Main Street America Institute and...
Commercial District Planning
$350.00
Community Transformation
Commercial District Planning
A good downtown or neighborhood commercial district plan can empower Main Street professionals to be intentional in how they approach design issues, from physical improvements to preservation and infill development. Initiating or participating in...
Funding Revitalization Programs
$350.00
Community Transformation
Funding Revitalization Programs
An essential piece of building a successful Main Street program or neighborhood commercial district entity is a robust, sustainable funding structure. From developing your prospects to making the approach and planning for growth, you need a solid...
Getting Retail Ready
$350.00
Community Transformation
Getting Retail Ready
A strong retail tenant mix is at the heart of a thriving commercial district. For commercial district practitioners, a clear strategy is essential to improve the retail concentration of districts and influence decision making processes of...
MSARP Final Exam
$150.00
MSARP Final Exam
Main Street America Institute participants who have successfully completed both the Community Transformation and the Leadership Development certificate programs are eligible to take the final exam, which is the final step to earning the Main...
Promoting the Local Economy
$350.00
Community Transformation
Promoting the Local Economy
At the heart of a thriving Main Street economy, independent businesses look to their commercial district programs for resources and support to attract and retain customers. Orchestrating a successful “shop local” campaign requires a vision...
Strong Leadership Teams
$350.00
Leadership Development
Strong Leadership Teams
For the leadership of a revitalization entity, one of the most important relationships for the success of the organization is between the board of directors and the executive director or Main Street manager. From a successful onboarding process...
Supporting Small Businesses on Main Street (SSBOMS22)
$350.00
Supporting Small Businesses on Main Street (SSBOMS22)
This three-week live, online course will prepare participants to work directly with business owners in their districts to create an environment supportive of entrepreneurship. Identifying place-based assets for small business support,...

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