Leadership Development

Advocacy in Focus


Description
Whether making a specific policy ask or maintaining sustained support, community revitalization professionals and historic preservationists need to develop and hone advocacy skills. Join this course through the Main Street America Institute and presented by the National Trust for Historic Preservation for an in-depth overview of five key advocacy areas:

- Media Communications for Advocacy Campaigns
- Lobbying and Political Action
- Developing a Grassroots Network
- Communicating with Elected Officials
- Working with an Advocacy Coalition

This 5-part series features expert speakers and practitioners from across the community revitalization and preservation fields.
Content
  • Course Introduction
  • How to Participate in Advocacy in Focus
  • Module 1: Working with an Advocacy Coalition
  • Advocacy Toolkit - Working with Advocacy Coalitions
  • Slides for Module 1 Presentation
  • Module 1 Presentation
  • Module 1 Quiz
  • MODULE 2: LOBBYING AND POLITICAL ACTION
  • Advocacy Toolkit - Lobbying and Political Action
  • Slides for Module 2 Presentation
  • Module 2 Presentation
  • Module 2 Quiz
  • MODULE 3: Communicating with Elected Officials
  • Advocacy Toolkit - Communicating with Elected Officials
  • Slides for Module 3 Presentation
  • Module 3 Presentation
  • Module 3 Quiz
  • MODULE 4: MEDIA COMMUNICATIONS FOR ADVOCACY CAMPAIGNS
  • Advocacy Toolkit - Media Communications for Advocacy Campaigns
  • Slides for Module 4 Presentation
  • Module 4 Presentation
  • Module 4 Quiz
  • MODULE 5: GROWING A GRASSROOTS NETWORK
  • Advocacy Toolkit - Growing a Grassroots Network
  • Slides for Module 5 Presentation
  • Module 5 Presentation
  • Module 5 Quiz
  • Course Evaluation
  • Course Evaluation
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever