At the heart of a thriving Main Street economy, independent businesses look to their commercial district programs for resources and support to attract and retain customers. Orchestrating a successful “shop local” campaign requires a vision and plan, as well as a boots-on-the-ground mentality to bring people together around it. In Promoting the Local Economy, learn how you can orchestrate a thriving shop local environment every day. You will learn to:

• Champion the power of the local economy through national trends and utilize local-level data to bring the message home.
• Organize your district’s strategy for participating in national-level and grassroots shop local campaigns.
• Work with businesses and entrepreneurs in your community to implement initiatives and measure success.

Promoting the Local Economy is a three-part, on-demand course instructed by Elissa Sangalli Hillary, President of Local First, a Grand Rapids, Michigan – based leader in the movement to create and sustain local wealth.