Main Street Approach → Organization

Advanced Principles of Sustainable Organization (APSO23)

Building a healthy organizational foundation is key to attracting engagement and investment for your commercial district revitalization efforts. Whether you are positioned in a long-standing program or starting anew, Advanced Principles of Sustainable Organization will give you tools in three key areas to strengthen your organization. In this course, you will learn to:

1. Define and share your organization’s message with key stakeholder to expand your reach.
2. Foster active community engagement through a solid volunteer development program.
3. Understand how to develop a diverse funding structure and alignment of resources.

This course is part of the Main Street America Institute's Community Transformation Certificate.


Dates: Tuesday, January 10, 17, and 24, 2023. All live webinars at 1:00 – 2:30 p.m. CST
Can’t participate live? Recorded sessions are available until February 24, 2023.

Format: This online course will consist of three live online sessions – one per week for three weeks – at 1.5 hours each. For your convenience, each session will be recorded so that registrants who are unable to attend will be able to view it on-demand. Live participation is highly encouraged.

Pricing: $275 Member | $350 Non-Member  
Please note: To receive member pricing, use code MSAIONLINE at check-out.

Credit: This course counts towards the Community Transformation Certificate.

Cancellation Policy: If you need to cancel your registration, please email Cancellations communicated more than 14 days in advance of the first course date will be refunded in full. Cancellations occurring less than 14 days in advance of the first course date will be offered a 50% refund. Please note there is a $25.00 processing fee for any cancelled registration.

Course Counts Toward: Community Transformation Certificate

  • Welcome to the Course! (Start Here)
  • Live Sessions
  • Session 1 - January 10
  • Session 1 Reading and Links
  • NMSC Committee Handbook - Organization
  • A Comprehensive Guide to Community Transformation (read pages 17 & 18)
  • Non-profit Advocacy
  • Brand Statement Example
  • Case Statement Example
  • David Mathews Center for Civic Life
  • 6 Steps to Creating a Partnership That Drives Strong Business Growth
  • Session 1 Presentation Notes Handout
  • Session 1 Presentation: Promote, Partnership Development, and Coalitions
  • Recording - Week 1 Live Session
  • Session 1 Discussion Board
  • Session 2 Readings and Links
  • Conflict of Interest Policy.pdf
  • Sample Bylaws for a Local Main Street Program
  • Sample Memorandum of Understanding
  • NMSC Successful Organizational Models
  • “Are you an ideal team player?” Patrick M. Lencioni Ted Talk
  • Volunteer Toolkit
  • How to Recognize and Avoid Volunteer Burnout
  • Session 2 Presentation Notes Handout
  • Session 2 Presentation: Foster Active Community Engagement/Volunteer Development
  • Recording - Week 2 Live Session
  • Session 2 Discussion Board
  • Session 3 Readings and Links
  • Ultimate List of Charitable Giving Statistics
  • Link to "Nonprofit Fundraising 101"
  • Grant Gopher
  • NMSC Board Member Handbook
  • How to Sell Main Street to Constituent Groups
  • Session 3 Presentation Notes Handout
  • Session 3 Presentation: Developing Diverse Funding Structure/Aligning Resources
  • Recording - Week 3
  • Course quiz & EVALUATION
  • Course Quiz
  • Evaluation - Adv. Principles of Sustainable Organization
Completion rules
  • You must complete the units "Session 1 Discussion Board, Session 2 Discussion Board, Course Quiz, Evaluation - Adv. Principles of Sustainable Organization"