Main Street Approach → Promotion

Advanced Principles of Effective Promotion (APEP23)

Effective downtown promotions are much more than memorable events. Commercial district revitalization professionals need an ever-growing toolbox of marketing solutions. In Advanced Principles of Effective Promotion, gain the strategic insights to position your commercial district as the center of community activity, culture and local commerce. Join the course to:

1. Identify and package the district’s unique position in the marketplace.
2. Market your district’s assets and engage the community as stakeholders in your brand.
3. Understand and communicate the role of events and their impact in revitalization.

This course is part of the Main Street America Institute's Community Transformation Certificate.
Dates: May 9, 16, and 30, 2023 | All live webinars at 1:00 – 2:30 p.m. CST
Can’t participate live? Recorded sessions are available until June 23, 2023.

Format: This online course will consist of three live online sessions – one per week for three weeks – at 1.5 hours each. For your convenience, each session will be recorded so that registrants who are unable to attend will be able to view it on-demand. Live participation is highly encouraged.

Pricing: $275 Member | $350 Non-Member  
Please note: To receive member pricing, use code MSAIONLINE at check-out.

Credit: This course counts towards the Community Transformation Certificate.

Cancellation Policy: If you need to cancel your registration, please email Cancellations communicated more than 14 days in advance of the first course date will be refunded in full. Cancellations occurring less than 14 days in advance of the first course date will be offered a 50% refund. Please note there is a $25.00 processing fee for any cancelled registration.

Course Counts Toward: Community Transformation Certificate

  • Welcome to the Course! (Start Here)
  • Live Sessions
  • Week 1 - May 9
  • Week 2 - May 16
  • week 3 - May 30
  • Course Evaluation
Completion rules
  • All units must be completed