The Main Street America Institute will host the 2024 Community Transformation Workshop on October 15 and 16 (arrival on October 14), in Des Moines and Nevada, Iowa. This immersive, interactive two-day experience will guide participants through the foundational principles of transformation strategies informed by market analysis. Participants will spend day one of the workshop in Nevada, Iowa, exploring tools necessary to address complex revitalization initiatives. During the second day in Des Moines, participants will apply these strategies to analyze their own community's market data and develop real world solutions. Participants will leave the workshop with a deeper understanding of their community's market data and, most importantly, how to use market analysis techniques and workplan development strategies to support their organization's efforts.

The workshop will include instructional content sessions led by experts in the field and hands-on projects. Emphasizing the importance of partnerships and collaboration, the format will provide a learning environment that draws upon the experience and expertise of instructors and participants alike.

Instructors:

Kathy LaPlante, Senior Director of Coordinating Programs at Main Street America

Lisa Mullins Thompson, Senior Program Officer at Main Street America

Aoife Harte, Associate Research Analyst at Main Street America

Learning Objectives:

- Gain a comprehensive understanding of transformation strategies within the framework of the Main Street Approach

- Learn market analysis techniques using data, surveys, and district investigation

- Practice transformation strategy development techniques through hands-on exercises using data from two communities—the host city and your own!

Please note: Space is limited, and seats are available on a first-come, first-reserved basis. Registration will close on Friday, September 27, or when the course reaches capacity.

Workshop Capacity: Effective September 16, 2024, we have increased capacity to 45 seats. Registration is available on a first-come, first-served basis, through September 27 or until capacity is reached. Please note: This is a one-time increase; additional capacity adjustments will not be made, however a waitlist is available. Register here >https://forms.office.com/r/wFF4tzU7e4

Waitlist Application: Individuals unable to register due to capacity being reached are invited to complete the waitlist application form. Completing this form does not guarantee a spot in this workshop. In the event that spots become available, applicants from the waitlist will be invited to register for the course; invitations will be extended in the order in which they were received. If selected, Main Street America will reach out with registration information and next steps via email by Monday, October 7, 2024. Participants are responsible for completing registration within 2 business days and making their own arrangements for travel and hotel. Apply to the waitlist here: https://forms.office.com/r/wFF4tzU7e4

For more information please visit: mainstreet.org/workshops

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Location: Des Moines and Nevada, Iowa

Dates: October 14 (arrival), October 15 and 16 (workshop)

Pricing: $800 Member | $1000 Non-Member

Please note: To receive member pricing, use code COMMUNITY at check-out.

Credit: BIG NEWS! Completion of the 2024 Community Transformation Workshop WILL count toward MSA’s new certification pathway. This means that both new and current MSAI participants can receive credit toward certification. Stay tuned for the unveiling of our new learning model later this year! In addition, AICP members can earn Certification Maintenance (CM) credits for this activity. More information about AICP’s CM program can be found at www.planning.org/cm.

Cancellation Policy: If you need to cancel your registration, please email MSAI@mainstreet.org. Cancellations communicated more than 14 days in advance of the first course date will be refunded in full. Cancellations occurring less than 14 days in advance of the first course date will be offered a 50% refund. Please note there is a $25.00 processing fee for any cancelled registration. Once the course has begun, we are unfortunately unable to offer a refund.